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Public lecture & discussion | 6 March | Vilnius
Business Model As A Competitive Advantage
A public lecturer by Professor of Economics and Finance Alexander Mertens on why your business model can become your real competitive advantage.
Language: English
Date: 6 March | 16:00 - 18:00
Location: BISEB School, Savanorių pr. 28
Limited seats available upon registration
About the Event Topic
Modern competitive advantage is shifting from traditional industry positioning, associated with Michael Porter, toward designing coherent systems of value creation and capture. In this lecture, Alexander Mertens explores how business model architecture, platform logic, and adaptability become key drivers of success in contemporary markets. Participants will learn why business model design is increasingly viewed as a primary source of sustainable competitive advantage in the modern economy.
"Competitive advantage today is no longer only about industry positioning — it is about designing a coherent system of value creation and capture."
About the Speaker Alexander Mertens
Alexander Mertens is an academic and practitioner in finance, economics, and business modeling.
His experience combines:
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Advanced research in stochastic modeling of economic decisions
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Work in financial markets, macroeconomics, and corporate finance
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International research internships including the London Business School, Bayes Business School, and the World Bank Institute
Professor Mertens is the author of Investments: Lectures on Modern Finance, one of the first widely recognized investment textbooks in the post-Soviet academic space.
He has also served as CEO of the International Institute of Business and consulted for international organizations and industrial companies.
Who Should Attend
This event will be valuable for:
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Business professionals, entrepreneurs and startup founders
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Business and finance students
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Managers involved in innovation or digital transformation
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Anyone interested in modern competitive strategy
Event Format
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Opening presentation
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Main lecture (~60–80 minutes)
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Interactive Q&A session
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Discussion with the speaker
The atmosphere is designed to be intellectual, practical, and engaging.
Registration
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Limited number of participants
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Early registration is recommended