What will you learn?
We don't promise miracles in a week's course, but we will definitely give you new tools for public speaking.
Как разрабатывать стратегию под конкретный бренд
и какие типы стратегий действительно работают
Как просчитывать сценарии развития через AI
включая негативные и альтернативные варианты
Какие фреймворки использовать и как не запутаться в них
в том числе с применением AI в ежедневной работе
Как выбирать маркетинговые каналы и тестировать гипотезы
чтобы находить рабочие решения, а не действовать наугад
Как строить бюджет, когда не хватает данных
и принимать решения в условиях неопределенности и ограничений
Как делать стратегии компактными
оставляя только то, что действительно приносит результат
Expert:
Denis Misyulya
Strategist, creative director, and partner at the Moloko branding agency . Winner of three Red Dot Brand & Communication awards: Muse Platinum and Gold.
Creator of the Communication Compass brand communications methodology and the Evidence-Based Design branding research methodology.
Burger House Rebranding
Relaunching a country-famous burger joint, creating a relevant brand nine years after its launch.
Porsabor
Launching a new ice cream brand in Tenerife from scratch, including positioning and visual identity.
Pexip
We developed a strategy and marketing campaign for the US and attracted a client with an audience of 290,000 users.
Cases of the Milk Agency
Course program
June 1, Monday
19:00–20:30 (Vilnius time, UTC+2)
Brand Strategies: Foundations and Modern Approaches
We'll explore which strategies actually work today for small and large companies and how to set up AI personalization. We'll also discuss visual brand recognition in a world where products are essentially "the same as everyone else's."
Online lecture
Wednesday, June 3
19:00–20:30 (Vilnius time, UTC+2)
Tools, Frameworks, and AI in Strategy
We'll explore how to adapt your strategy to market changes through business research. We'll also identify effective AI tools and solutions for various tasks.
Online lecture
June 6, Saturday
10:00-19:30
Offline, Vilnius
Practice: Strategy Designer, Scenario and AI Work
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We create 5-7 strategic models
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We learn to choose only what the brand needs
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We test the created strategies on real-life scenarios
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Working with negative scenarios
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We select solutions using AI
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We are putting together a strategy for our situation and creating an AI-prompt
Practice. Day 1
June 7, Sunday
10:00-14:00
Offline, Vilnius
Audience engagement. Participants' presentations
We explore techniques for maintaining audience attention, personalized communication strategies, and stress management techniques. At the end, we'll share final presentations from participants with feedback.
Workshop. Day 2
Tariff plans
The number of places is limited!
Light Plan
€89
Attending two online lectures
Access to lecture materials
Q&A section in each lecture
Pro Plan
€300 €250
Early bird price until April 25
Attending two online lectures
Attend two days of offline practice. Work on your own cases with the personal involvement of an expert.
Access Branditex - Your Brand Operating System
Closed chat with the teacher during the course
Access to the entire course materials
Course
Strategic Branding and Marketing
Want to learn how to speak to investors as an equal? This three-day workshop will help you move from "trying to be liked" to professional communication, where you control the conversation and maintain confidence.