MBA BRIDGING COURSE
Workshop
Effective Business Models
If you’re planning a new venture or already running a business, understanding your business model isn’t optional — it’s essential. This course helps you see clearly how your company creates value, manages resources, and grows profitably. No theory overload — just practical tools you can use immediately.
Language: English
Dates: 18, 25, 26 of April 2026
Location: Vilnius, Savanorių pr. 28
Format: 3 Days Workshop
MBA BRIDGING COURSE
MBA BRIDGING COURSE
MBA BRIDGING COURSE
Bonus: Lets work on your own business case!
Bring your own business or project and see it evolve in real time. During the course, selected cases will be discussed in small groups of 5–6 participants, giving you hands-on experience in analyzing, refining, and implementing a business model. Cases will cover different industries and challenges. Spots are limited — first come, first served — so make sure to submit your case early.
Even if your project isn’t selected for a group session, you can ask individual questions about your business model during sessions and get quick, practical feedback from the expert. You’ll also gain valuable experience by analyzing and contributing to other participants’ cases, building practical skills across multiple sectors.
Course Program
April 18th, Saturday
10:00–15:30 (4.5 working hours)
Business Model: Introduction. What, Who, How, and Where is the Money?
What you’ll do:
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Understand what a business model is and explore alternative concepts
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Identify key directions for business development
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Learn how to adjust strategy and business model: focus on core business, customer relationships, and organizational strength
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Optimize costs, processes, and cash flow management
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Review sales and pricing policies
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Consider radical steps: mergers, acquisitions, raising capital, bankruptcy, and reorganization
Group Work: Mapping business position in three dimensions – industry, market position, and resource availability (financial, human, etc.)
Session 1. Day 1.
April 25th, Saturday
10:00–15:30 (4.5 working hours)
Key Elements of the Business Model – Value Proposition & Business Model Improvement
What you’ll do:
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Describe your business model and draft directions for its development
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Work with the Business Model Canvas and identify key assets
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Refine your value proposition: what, to whom, and how it’s sold
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Adjust your product portfolio in response to changing consumer behavior and market trends
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Explore pricing strategies to maximize value
Group Work: Analyze and improve your value proposition using a Strategic Canvas
Session 2. Day 2.
April 26th, Sanday
10:00–15:30 (4.5 working hours)
Value Network
What you’ll do:
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Understand how value creation depends on effective interactions with stakeholders:
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Consumers and their categories
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Suppliers
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Competitors (both for cooperation and competition)
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Partners and complementors (e.g., suppliers of complementary goods/services)
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Identify opportunities to strengthen your value network and increase profitability
Group Work: Analyze your value chain and develop proposals for improvement
Business Model Communication
What you’ll do:
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Learn key communication messages and essential documents for your company
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Formulate a clear, compelling “mantra” and value proposition
Group Work: Craft verbal formulations of your company’s core value and message
Sessions 3-4. Day 3.
About the Expert Alexander Mertens
Alexander Mertens is an academic and practitioner in finance, economics, and business modeling.
His experience combines:
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Advanced research in stochastic modeling of economic decisions
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Work in financial markets, macroeconomics, and corporate finance
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International research internships including the London Business School, Bayes Business School, and the World Bank Institute
Professor Mertens is the author of Investments: Lectures on Modern Finance, one of the first widely recognized investment textbooks in the post-Soviet academic space.
He has also served as CEO of the International Institute of Business and consulted for international organizations and industrial companies.
Business owners and top managers
From small to large companies. Clarify operations, value creation, and growth opportunities.
Entrepreneurs & Startups
From early-stage ventures to growing businesses. Sharpen your business model and gain tools to scale effectively.
Senior university students in business programs
Looking to develop real-world skills that complement their degree and prepare them for management, entrepreneurship, or consulting roles.
Course Fee
€250
3 interactive sessions (4.5 hours each) with expert guidance
Dynamic format: discussions, group work, and presentations
Practical exercises and group analysis of real business cases
Opportunity to work on your own business case
Flexible Payment: Step-by-step installment plans are available for your convenience
University Student?
Get 20% off and a certificate for 3 ECTS to include in your degree.
What Changes After the Course?
Competitive Advantage
You will understand modern business model concepts and see how they become a real edge for your company.
Expert Insights
You will apply summarized recommendations from leading consultants and experts to make your business more effective.
Analysis & Problem-Solving
You will master practical tools to analyze, discuss, and improve your business model, gaining confidence in decision-making.
